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Five Steps To App Engagement Strategy For Your Brand
An App Engagement strategy is critical for your business as research shows that US consumers time on apps makes for 90 percent of the time spent on their mobile devices, which has grown by 35 percent...
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Three Key Digital Moves For Your 2016 Digital Marketing Watchlist
“One clothing brand turned Fashion Week into its own interactive shopping playground. Real-time video, data and rich user-generated content from celebs was combined with user-generated fashion selfies...
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Mobile Video Content For Holiday Marketing Success
According to Ooyala Global Video Index for Q2, 2015, nearly half of the video plays globally are taking place on a mobile device. Content owners, publishers and broadcasters have begun to see mobile as...
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Knockout Digital Tactics For Cyber Monday Campaign
Mobile Traffic on Thanksgiving reached 60 percent and an upward trend was seen on Black Friday. As reported by Internet Retailer, “Early data points to about 15 percent year-over-year e-commerce sales...
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Five Ways To Create Content For Retargeting
Creating Content for engaging and retargeting The Holiday Shopper, can make all the difference to your campaign performance, from generating awareness to increasing conversions. As you have a large...
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While You Are Waiting For Rudolph, Meet Dudolf
You know Dasher and Dancer and Prancer and Vixen, Comet and Cupid and Donder and Blitzen, But do you recall The most famous reindeer of all? …. “Rudolph the Red Nose Reindeer”, Words by Johnny Marks...
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Key Insights For Online Video Strategy
According to Tubular Labs, 654.7 million videos have been uploaded by 66.7 million creators in the last 365 days to more than 30 video platforms. And these videos have 2.8 Trillion views, or an...
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Six Ways To Turn Your Content Marketing Hacks From Blah To Fantastic
Content Marketers often look for the right context to promote their product or brand story. Answering the simple question that helps content marketers understand “Why” my audiences are likely to share...
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Mobile Advertising Growth Accelerates
Mobile Advertising is projected to increase by 66 percent as per the KPCB Internet Trends Report. eCommerce as a percentage of Total Retail sales continues to grow making for a 12 percent share of...
View ArticlePixar And The Art Of Storytelling
Making the story relatable is more than a clever video creative or animation. Pixar delves into various attributes that make the story relatable. The Raison d’être for a story is what determines the...
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